Chapter 102: Chapter 88 Marketing Planner

Tengying Entertainment had been established for almost half a year.

So far, it had only invested in a few TV series and had promoted Zhao Liying as a second-tier celebrity.

Its achievements in the entertainment circle couldn’t be considered great, but it had gained some fame.

The truly famous were still those who had top-tier stars.

Like Yang Mi’s Jiaxing, Hu Ge and their Tangren, and Zhengwu’s Shanying, among others.

These were all top-tier entertainment production companies.

His Tengying could at most be considered second-tier, so it was not surprising that Yang Mi had blacklisted him.

This woman, she would eventually be poached to exclusively endorse breast care.

After more than a month, his Tengying Headquarters was still kept spotlessly clean by Bai Xin.

However, he definitely needed to expand this year; a space of over 300 square meters was still too small.

“Bai Xin, have you found the online marketing talent you were looking for?”

Bai Xin was always mingling in the entertainment circle, and she knew more about the industry gossip than he did as the boss.

Actually, in every top-tier celebrity’s team, there was usually such a talent proficient in online marketing.

Mainly responsible for exposure, attracting traffic, and controlling online comments, among other tasks.

He needed such a team now.

It was simple, not just because Zhao Liying went to Fei Yangyang to eat and gained huge traffic.

But because after her visit, there had to be a company team manipulating and guiding the topic to create a trending explosion.

“I have found one.”

When Bai Xin wasn’t filming, she would be here, primarily responsible for receiving some drama crews on his behalf.

“Uncle, I’ve contacted a professional paparazzi team, they have created many explosive topics before, but like their type who specialize in sneak photos, aside from being good at online marketing, they are also skilled in paparazzi tactics.”

Sneak photos were good, he was quite in need of such talent now.

Chen Pingsheng said, “Tell them to come by when they have time.”

“Uncle, I must remind you, the salary demanded by such a team is very high.”

Bai Xin said, “If it’s just to handle publicity for Fei Yangyang Hotpot City, wouldn’t this cost be too high?”

“Of course, it won’t just be for Fei Yangyang.”

Chen Pingsheng said, “They will also be responsible for controlling online comments and publicity for the artists under Tengying Entertainment. Although we only have Zhao Liying now, who knows, we might sign a few more in the future.”

Bai Xin understood and called to notify someone to come for an interview.

Paparazzi work, if done well, could lead to great wealth and prosperity.

If not done well, one might end up in jail or the hospital.

The reason for ending up jailed, those who understand would know.

If one actually captured some great celebrity secret, rather than exposing it, it was better to sell it to the celebrity in question.

That way, the price was clearly much higher.

Most scandals involving top celebrities usually had two outcomes.

One was that the price was not agreed upon.

The other was that it was orchestrated by opponents to divert attention.

The first was easy to understand, the second involved releasing even bigger news when one’s own celebrity was involved in a major scandal, thereby diverting the public’s attention to protect their artist.

This sort of thing was also frequently done by the big companies in the entertainment industry.

The person Bai Xin had called over was Liu Tianzong, a man in his early thirties, about the same age as him.

Having been a paparazzo and editor in the entertainment circle, he had also specifically handled online marketing for a third-tier celebrity.

He was deeply familiar with the rules of the entertainment circle and the creation of various hot online topics.

He demanded an annual salary of 1.2 million, but this was not a problem.

Talking too much without producing any real results wouldn’t convince him.

“Like this, I have a few stores about to open, and before the opening, Zhao Liying will go there to eat a few times. If you can turn it into a trending topic, I’ll give you an annual salary of 1.4 million.”

He said it was doable, and if it wasn’t, then it was very simple.

Next.

For those whose annual salary demands exceed a million, there’s no need to discuss anything. Just show me your capabilities.

Zhao Liying is a big star. Whenever she dines out and gets secretly photographed, it stirs up some gossip.

But not too much.

Turning this small gossip into a hot trending topic depends on the marketer’s tactics.

He just presented a simple test question, very straightforward.

Liu Tianzong came to his side, of course, because he understood some things about Tengying, the least like an entertainment company of all entertainment companies.

Besides one director and one second-tier celebrity, plus one secretary, there were basically no other employees.

Most of the business was outsourced to professional teams; he wasn’t involved at all.

Even with such tempting opportunities as casting—a hotbed of unwritten rules—his boss was nowhere to be seen.

The test question arrived: it was about the second-tier celebrity Zhao Liying going to eat.

How to create a sensation online.

After quickly pondering in his head, Liu Tianzong then said,

“Mr. Chen, to turn any topic into a hot trend, you must provide the readers or the onlookers some space for imagination.”

“Look, I have a few preliminary simple plans here, you can choose one,”

“First, Zhao Liying is suspected of dining with a friend; using celebrity relationships to create buzz undoubtedly generates the most traffic.”

“Stop,” said Chen Pingsheng. “She is an artist under my company and also my partner; no topic should be based on damaging her reputation.”

That put a limitation on it.

Liu Tianzong thought again, and ideas like fans bumping into her, paying for fans’ bills, and other small exploitable stories popped up in his mind.

After all, any traffic needs a hot point, otherwise snapping a celebrity just going to eat wouldn’t attract much attention.

Chen Pingsheng felt his ideas were a bit outdated, and so were his suggestions.

There wasn’t a single one he liked.

The internet is where young people love to gather and surf.

The ideas he put forward, even this man in his early thirties could think of without straining his brain, so what did they need him for?

Goodbye then, next!

The boss’s assessment was just that plain and simple; getting a million annual salary wasn’t that easy.

After decisively letting him go, Chen Pingsheng called Bai Xin over

“This won’t work, the ideas are too trite, completely out of touch with what young people think nowadays.”

“So old man, what exactly are you looking for?”

“Someone with boundless creativity, who knows how to make interesting videos and is good at stirring up minor topics,” said Chen Pingsheng.

“With the ideas he just proposed, I could think of them without using my brain; besides, he didn’t even ask me why I wanted to film Zhao Liying going out to eat, and he didn’t understand my basic needs before coming up with those ideas for a million yearly salary. He must think we, the bosses, are not very smart.”

Bai Xin nodded, feeling the same way.

The old man was plain and unadorned in demeanor, but he was quite intelligent.

Otherwise, he wouldn’t be managing so many companies by himself.

A person with boundless creativity, also skilled in making various small videos, good at writing little stories.

Didn’t she have such a person in her former dorm?

That woman was truly beautiful, but constantly bizarre, never knowing what was on her mind.

She locked the door and could come up with setting off firecrackers in ink.

Even at night, she would get up to practice Toad Gong.

She also loved posting bizarre articles on campus networks or Zhihu.

Key point, every time she posted, it attracted a large following.

Isn’t she exactly what the old man was looking for?

Time to give this crazy woman a call.