Chapter 72: Chapter 69 Feiying Entertainment_2

He also started as a vegetable seller and is now gung-ho in the capital market.

Even more exaggerated is the vegetable seller who actually had the audacity to target Vanke, the world’s largest real estate company.

This is seriously extravagant.

After all, Vanke is universally acknowledged as the top real estate developer in the country.

However, since its shares became highly dispersed after going public, this provided Mr. Yao with an opportunity.

If he could actually take down Vanke, then this vegetable seller would certainly become famous overnight.

One should never underestimate these mud-caked figures who have climbed their way up from the streets.

But, he must teach him a lesson, or else if he ever tries to hire someone for a film, won’t they all feel they can refuse him.

…

Chen Pingsheng’s enemies came from the sky while he was sitting at home.

This is all very normal; it’s virtually impossible to engage in business and make money without offending anyone.

Not to mention others, as his Tengsheng Fruits rose in Shijingshan, countless small fruit shops were knocked down in the process.

In front of a behemoth, the risk resistance of these individual stores is so weak that it can be neglected.

However, as “Legend of Lu Zhen” is soon to be aired on the local station with the highest viewership, Zhao Liying is also receiving continuous good news.

She came to tell Chen Pingsheng just that.

“Chen, I’m going to Southern Province for the preliminary promotion of ‘Lu Zhen’.”

The program she’s going to appear on can be said to be the number one entertainment variety show in the country.

Happy Family.

Chen Pingsheng naturally wouldn’t stand in her way, as it is a great opportunity that would be very beneficial for her reputation.

“Liying, coincidentally I have something to discuss with you,” Chen Pingsheng said, “I’ve opened a Fei Yangyang Hotpot City in Capital City, and in the future, I might use your influence for initial publicity and reputation building. I plan to personally invest ten million this year, and I will increase the investment by a hundred million next year. If possible, I hope you can take a 15% personal stake.”

“This is also my first venture into the restaurant industry. To be frank, I aim to build one of the top ten restaurant groups in the country within three years.”

“Within five years, I plan to be listed on the stock exchange, and your involvement would also be a direction for the future development of Tengying Entertainment.”

“You know, I don’t understand film-making or the entertainment industry too well, but I understand your influence,”

“So, putting in ten million for a 15% original share, do you want it?”

“Chen, I trust you,” Zhao Liying agreed without hesitation, since it wasn’t hard for her to come up with ten million at present.

Her fee from “Hua Qiangu” alone was twelve million.

Chen Pingsheng smiled and said, “Then off you go, Southern Province is my and your sister-in-law’s hometown. I can only do my best to ensure Fei Yangyang meets expectations. As for the rest, no matter what happens in the future, your stake won’t change.”

Being a celebrity actually carries not insignificant risks.

If someone targets you and releases some major scandal,

Even the brightest star’s career might come to an abrupt halt.

Taking advantage of one’s fame and influence to invest in physical businesses has become the choice of most stars.

But only a very few can really do well in it.

After Zhao Liying went to Southern Province for promotions, there wasn’t much left for him to do at Tengying Entertainment.

Out of all the production teams that came to them, nine out of ten were set to lose money.

This wasn’t just idle talk, but analysis from Golden Finger.

Among the big productions, only Yang Mi’s “Three Lives Three Worlds” was profitable.

Yang Mi is the queen, the undisputed top influence in the entertainment industry.

That woman, to get her to agree to endorse Water Cloud Space in the long term, would be rather difficult indeed.

He found an endorser for the breasts, but still needed one for the buttocks.

At present, there’s no suitable candidate. He would just have to watch carefully as he went along.

With Zhao Liying gone to Southern Province and Bai Xin taking part in the filming of “Hua Qiangu,” Tengying was left without much to do.

He had no desire to wait passively for profitable production teams.

He decided to use the time to look for Gao Hu.

The first Fei Yangyang restaurant should be ready in about half a month.

Chen Pingsheng straightforwardly waved his banknotes around and immediately secured four more in Shijingshan.

To fulfill his yearly expectation of a ten-million investment in Fei Yangyang.

For now, everyone is still in a state of rest and training.

The chefs are busy studying the dishes every day, as well as the serving time, which is his chief concern.

Waitstaff naturally focused on service.

Having these people train from eight in the morning to seven at night wasn’t free.

They were paid a guaranteed wage, as if it were normal operating hours.

That’s the advantage of having money when starting a business, high initial investment allows for everything to be perfectly prepared during the process.

Gao Hu truly was a big player in Sha City, especially connected within the circle of chefs – absolutely top-notch.

He managed to call over a dozen chefs at once, and then it was revealed he planned to open four more branches immediately.

After networking around, he quickly recruited nearly fifty chefs.

To put it bluntly, it was still a matter of connections, but a key reason for his success was that Chen Pingsheng was truly willing to pay a good salary.

During training, the head chef had a guaranteed minimum of eighteen thousand, main chefs twelve thousand, kitchen hands five thousand, and waitstaff uniformly six thousand.

This included board and lodging.

He rented a five-story building in Shijingshan to serve as the headquarters for Fei Yangyang Catering.

Three floors for staff accommodation, two for training.

Chen Pingsheng personally joined them to continuously refine the standard service time for Fei Yangyang’s dishes.

Take a fish hotpot for example.

If prepared from live fish on the spot, it wouldn’t be done in less than twenty minutes.

The standard they developed was different, keeping the practice of using freshly killed fish, but all preparation finished the day before.

Then it was frozen.

Obviously, this could somewhat affect the fresh taste of the fish.

But it could greatly increase the speed of serving dishes.

Keep in mind that the positioning standard for Fei Yangyang was good quality at a low price.

Fast service was synonymous with good service.

Conversely, no matter how touchingly served, if someone’s order took twenty minutes and still wasn’t complete,

that was all nonsense.

Under Chen Pingsheng’s standards, a typical meal of three meat dishes and five vegetable dishes had to be served within ten minutes, all dishes at once.

No matter how busy the restaurant, this time had to be guaranteed.

Serving speed absolutely was the lifeline of a budget restaurant.

While ensuring fast service, they did their best to also focus on taste.

This was the firm goal he set for Fei Yangyang.

If they couldn’t meet this standard, he would rather delay the opening of Fei Yangyang.

Until they perfected this standard.

After all, he had money to lose.

Gao Hu, under his immense pressure, led discussions and research every day,

on how to speed up serving time while ensuring flavor quality.

Once they worked it out, all chefs would be uniformly trained to this established standard.

Dining standards for high-end clientele might not be Chen Pingsheng’s forte,

but he understood ordinary folks’ dining habits very well.

Affordability first, then speed.

Finally, a decent taste, with passable service to boot.

This order was absolutely crucial and couldn’t be reversed, for reversing it spelled certain failure.

His deep understanding came from being one among the millions of ordinary people himself.

Everyone’s rushing to make money, living a life full of hustle and bustle.

When they finally get a chance to dine out, no one wants to wait too long.

The foremost consideration when dining out is almost always price.

Therefore, he set a firm rule for Fei Yangyang.

The gross margin on any dish must not exceed 35%.

On this premise, Fei Yangyang could break even without making a profit, as long as it didn’t incur losses.

After all, who plays the capital game by profiting off customers?

Isn’t that called a capital game?

Isn’t it all about making money in the capital securities market?

A 35% gross margin in catering was definitely the lowest industry standard.